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How to Architect AI-First Media Planning Without Losing Control

For senior marketers, “losing control” is not just a feeling—it’s a quantifiable reality. Performance Max campaigns auto-optimize away from your strategic intent. Signal loss…
January 9, 2026
byAthena Rowan

AUDIENCEX launches innovative new entertainment division

We are proud to announce that Will Hand has joined AUDIENCEX as the Head of our newly established Entertainment Division, bringing with him a wealth of experience as a seasoned Hollywood…
October 1, 2025
byAthena Rowan

Modular Creative Playbooks: Complete Architecture Guide for Dynamic Advertising

Digital advertising relies on delivering the right message to the right person at the right time. As consumers expect more relevant and timely experiences, creative strategies have become more…
September 26, 2025
byAthena Rowan

Self-Serve DSP or Managed Programmatic: Choosing the Right Solution

Digital advertising is changing quickly. Businesses now face more choices than ever when it comes to how they buy and manage their ads online. Two common approaches are self-serve demand-side…
September 19, 2025
byAthena Rowan
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Guides
Holiday Marketing Guide 2024 cover art Holiday Marketing Guide 2024 cover art

Q4 2024: Holiday Marketing Guide

August 16, 2024

Spring Campaign Planning: Mother’s Day and Father’s Day 2024

March 1, 2024
Events & Webinars

Webinar – Clicks to Conversions: Deconstructing Omnichannel Advertising

Events & Webinars

Webinar – Beyond Awareness: Digital Out-of-Home for Performance

Strategy

AI Audience Targeting in Programmatic Advertising: Strategies and Best Practices

Artificial intelligence is changing how digital ads reach people online. In programmatic advertising, AI helps automate the process of selecting which ads are shown to which users.…
August 6, 2025
byAthena Rowan